Modeling of quality technical education using path analysis

Zainol Mustafa, Nur Riza Mohd Suradi, Nurul Na'imy Wan, W. R. Ismail, Z. M. Ali, F. A. A. Shahabuddin

Abstract


This study discusses the relationship between education service quality factors, customer value and customer satisfaction in measuring the quality of technical education in a technical university in Malaysia. To examine these relationships, a model from past study on engineering education quality measures technical education quality. This model is also expanded to a path model which combines all relationships existing in the model. Path analysis simultaneously tests all relationships between education service quality factors, customer value and customer satisfaction. As a result, a suitable model describing the quality of technical education is established. This study finds there is a direct effect between some education service quality factors, namely customer focus, course delivery, campus facilities and communication, and customer satisfaction. There is also an indirect relationship between education service quality factors (specifically commitment of top management and leadership, congenial learning environment, continuous assessment and improvement) and customer satisfaction through customer value.

References

Keywords


00A72

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DOI: http://dx.doi.org/10.21914/anziamj.v51i0.2541



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ANZIAM Journal, ISSN 1446-8735, copyright Australian Mathematical Society.